Apple’s CEO Tim Cook recently stated that they are working on Generative AI features for their products and we could see that coming later this year. This huge statement comes after the Samsung Galaxy Unpacked event held last month.
This article will provide all the information that we currently have about the upcoming Apple Generative AI features and how it will compete with already existing tech giants such as Samsung and Google.
Table of Contents
Apple Generative AI – What should we expect?
Apple CEO Tim Cook recently discussed artificial intelligence for the first time, indicating that Apple is making progress towards incorporating new AI technology into its software platform. He also stated that the company is spending a tremendous amount of time and effort, without disclosing any details further.
The upcoming Apple AI and Generative AI features are expected to roll out later this year.
Connecting The Dots
Recently Android and Apple fans took over social media site X to share their thoughts via memes of AI features Android has to offer while Apple is still figuring out the action button.
Apple focuses on being the best in the market rather than being the first. Whether it’s their iPhones, iPads, MacBooks, or iOS, they consistently aim for perfection and If we take a look closely at the upcoming series of events, it’s pretty clear that the year 2024 might bring a year of opportunities for Apple.
This is due to the anticipated release of the new generation iPad Series 2024 in spring and the highly anticipated iOS 18 update, which will likely coincide with the launch of the new iPhone 16 lineup.
We have also been hearing a lot about the recent update where Apple introduced a new feature that allows iPhone users to utilize sideloading and alternate app stores. This is the first time in Apple’s history that such functionality has been made available.
Last year in September it was reported that Apple was looking forward to boosting spending to develop conversational AI plus they have dedicated people with teams that are working on different AI features including what they call an Ajax Model which the company is testing.
When connecting all the dots we can develop an understanding that Apple is currently undergoing the biggest transformations that it ever had regardless of the reason, the company was already well-informed about the potential of AI and its impact on the future of the smartphone industry.
Apple Generative AI Features
In recent days numerous reports have suggested that Apple is working to introduce AI into as many apps as possible.
We might be able to see all these various AI features and updates in iOS 18 later this year. This upcoming upgrade, along with a complete redesign, has the potential to revolutionize our perception of Apple products.
Upcoming Apple Generative AI Features That We Know So Far
Apple is known for saving its most impressive innovations until the end. They always keep their fans guessing about the surprises they have in store.
Here are some of the anticipated AI features that you can expect to use on your iPhones:
Apple Music App:
In the future, the Apple Music App might offer auto-generated playlists and recommend music based on the user’s interests and recently played songs. This feature is somewhat similar to what we currently experience on Spotify. Other than that there aren’t many details about any additional features.
Productivity Apps:
Many of the productive Apps on Apple devices like iPhones, iPads, and Macbooks might have a special AI function to make them easier to use. However, we don’t know much about these AI features yet nor do we know if these AI models are capable of running solely on devices or if they require cloud access.
Other Changes:
An improved Siri version might be introduced, supporting LLM (Large Language Models). This is quite obvious and users will surely appreciate it, as many felt it was not performing up to expectations.
The recent code in iOS 14.4 suggests that Apple is currently working on various AI models including the Apple In-house Model “Ajax” which many call AjaxGPT, ChatGPT, and FLAN-T5.
Generative AI In Android Smartphones
Samsung and Google, the tech giants, have already incorporated AI capabilities into their smartphones such as the Samsung Galaxy S24 series and Google Pixel 8 and 8 Pro smartphones.
Samsung Galaxy AI
Last month, Samsung unveiled its top-of-the-line Android smartphone, the Samsung Galaxy S24 Ultra along with the Galaxy AI. This impressive device comes with advanced AI capabilities that allow users to summarize entire web pages, a circle to search from anywhere on the screen, and enjoy real-time translation, among other features.
Although some of these features are still in the early stages and have a lot of opportunities for improvement, we can already envision the potential that could be achieved within just a year through regular updates.
Google Gemini
Google is also working on its Gemini AI and making use of it in their Google Pixel 8 and 8 Pro smartphones. We may see Samsung and Google working together to bring in many AI features in the coming months, one of which is now Samsung’s Quick Share which has taken over Google’s Nearby Share as the go-to file-sharing system for Android.
Also Check: Quick Fix- Why My Apple Pencil Is Not Working?
Summary
In summary, we can say that Apple is still currently in the development and testing phase regarding all the generative AI features. I believe Apple should take action before it’s too late, instead of simply creating hype about how their generative AI will be revolutionary and groundbreaking compared to Android.
Despite the possibility of witnessing significant updates in the upcoming month, we can only speculate about Apple’s plans for its Generative AI and AI integration until then Android is currently the dominant one.
Hope you enjoyed reading this article and find it insightful make sure to mention any questions or suggestions in the comments below.
Hey there! I’m Ash Vashisht, a tech enthusiast and ex-marketing manager. I love diving into the world of technology and exploring cool innovations. Join me in unraveling the latest tech trends and insights.
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